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The Independent Media Council was formed in 2012 to handle complaints by readers against funding bodies.




Newspapers - West Australian Newspapers Ltd
The West Australian | The Weekend West
The Sunday Times
Countryman, Bunbury Herald, South Western Times, Busselton Dunsborough Times, Augusta Margaret River Times, Manjimup-Bridgetown Times, Great Southern Herald, Albany Advertiser, The Extra, Harvey-Waroona Reporter, Narrogin Observer, Great Southern Herald, Kalgoorlie Miner, Goldfields Express, Sound Telegraph, Southern Telegraph, Geraldton Guardian, Midwest Times, Northern Guardian, Pilbara News, North West Telegraph, Broome Advertiser,
The Kimberley Echo
Online - West Australian Newspapers Ltd,,
Magazines - Pacific Magazines Pty Limited
Better Homes and Gardens, Bike, Bride To Be, Diabetic Living, family circle, Famous, Girlfriend, Home Beautiful, In Style, K-Zone, Lexus, marie claire,
Men’s Health, New Idea, Practical Parenting, Prevention, SBS Feast, Take One, that’s life, Total Girl, Voyeur, Who, Women’s Health, Your Garden



This Code of Conduct is accepted by the publisher funding bodies of the Independent Media Council and defines the principles by which their publications, including all online publications, are to be judged by the Independent Media Council when a complaint is made against a publisher.


Publications must take all reasonable steps to ensure reports are honest, accurate, balanced and fair and disclose all essential facts.  Reports must not suppress relevant available facts or give distorting emphasis.  Where a report disparages any person or organisation, all reasonable steps must be taken to provide a contemporaneous right of reply.


Where a contemporaneous reply is not possible, publications should provide an opportunity for a suitably prominent response at the first opportunity.


Publications are entitled to express opinions or publish the opinion of others but news and comment must be clearly delineated.  Comment detrimental to a person should follow reasonably and fairly from the facts.


Reports should not refer to personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability, or mental illness, unless they are relevant.


Where practicable, information should be attributed to its source.  However, where a reporter has received information in confidence, the publication should support the reporter in respecting such confidences in all circumstances.


Publications must disclose material conflicts of interest that could be seen to affect the accuracy, fairness or independence of their reports.


Publications should use fair, responsible and honest means to obtain material and should not exploit a person's vulnerability or ignorance of media practice.


Pictures and sound must be true and accurate.  Any manipulation likely to mislead should be disclosed.  As regards the use of such material concerning children or vulnerable persons, special attention is directed to clause 6 of the attached Privacy Policy, approved by the Independent Media Council.  Publications are required to observe that Policy, the whole of which is incorporated within this Code of Conduct.


Headlines and captions should fairly reflect the terms of an article.


Significant errors should be promptly corrected in an appropriate manner.


Publications must observe the Privacy Policy of the publisher approved by the Independent Media Council.


Publications and journalists must not allow commercial considerations (including advertising revenue) or any personal interest to influence content, accuracy or fairness of any publication or article.


Guidance Clause: Basic values often need interpretation and sometimes come into conflict.  Ethical journalism requires conscious decision-making in context.  Only substantial advancement of the public interest or risk of substantial harm to people allows any standard to be overridden.  When in doubt concerning the appropriateness of any publication, journalists should consult an editor.




© Independent Media Council 2012